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Here's Just A Fraction Of What You Will Learn:
  • My tried-and-true 4D Process for bringing your personal brand to life on a natural, step-by-step path (page 33)
  • The 5 most common scenarios that drive people’s investments in their personal brand (and what yours says about you) (page 15)
  • 4 ROI models to determine what success will look like for your personal brand (and achieve it) (page 45)
  • Your logo is NOT the first thing you should do for your personal brand… it’s this (page 33)
  • Feeling overwhelmed by everything you need to create (website, social content program, etc.)? Here’s an easy hack to get organized and knock everything off your list (page 39)
  • ​Is this the right time for you to focus on your personal brand? (page 14)
  • How to create a relevant, prevalent personal brand without marketing experience or getting on TikTok (page 57)
  • My PESO model for mapping out your promotional activities (even if you’re a total marketing novice) (page 29)
  • The 5 key elements the most successful personal brands have in common (page 26)
  • Why you should give yourself HALF as much time as you think to complete tasks (trust me, this is game-changing!) (page 41)
  • How to leverage your brand for a higher purpose (page 44)
  • What most people forget when booking speaking engagements (this costs them MAJORLY) (page 32)
  • When having too many bills and too little time can be a GOOD thing (page 7)
  • How to find your “unfair advantage” (the one unique advantage, ability, or gift you have that no one else does… yes, you DO have one!) (page 37)
  • The truth about professional vs. personal social media accounts (should they be kept separate?) (page 28)
  • What a personal brand is and isn’t (and what it will and won’t do for you) (page 22)
  • “Focusing on my personal brand feels so self-centered, though…” (page 8)
  • How to create a personal tagline that flows naturally from your story (page 26)
  • ​“My past is 10X crazier than yours. I can’t build a cohesive brand around it.” (page 55)
  • The truth about whether or not you’re qualified enough to have a personal brand (page 56)
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